AS THE centenary of the Roman house draws near, Fendi shines a light on a more intimate, personal facet that’s close to the skin. Seven exclusive fragrances, embodying the soul of the Maison, retrace its saga, personify its values and immerse us in a unique family culture.
This olfactory story is rooted back to 1925, when Adele Casagrande Fendi and her husband Edoardo Fendi opened a fur and leather goods workshop in Rome, passed on from generation to generation, from matriarch to strong, inspiring and inspired women, across a closely bonded family. This is a story that outlines the relevance of perfumery: vibrant and embodied, precious and passionate.
Delfina Delettrez Fendi, Silvia Venturini Fendi and Kim Jones
Seven fragrances, seven personalities and as many emblematic places. Seven fragrances united as a family. A collection like an invitation to journey into the intimacy of Fendi and its leading figures.
Today, the fragrance collection is a reflection of this artistry and an olfactory expression of the very essence of Fendi: freedom for creative gestures, and the love of skillfully selected, richly used fine materials.
Orange blossom absolute from Tunisia or bergamot from Calabria region in Italy, Atlas cedar, patchouli from Indonesia, iris from France, vanilla from Madagascar: these are the finest, richest, highly concentrated (18% on average), natural and artisanal raw ingredients that compose the palette of the three perfumers who created the seven fragrances in the collection.
Seven Fendi Fragrances
Quentin Bisch, Fanny Bal and Anne Flipo have successfully created the fragrances that the Maison’s Artistic Directors have crafted: Kim Jones, Artistic Director of Couture and Womenswear, Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, and Delfina Delettrez Fendi, Artistic Director of Jewellery, all closely involved throughout the entire artistic process. This attention to detail unites all the Maison’s trades and anchors Haute Parfumerie in a story that is unique to FENDI.
The finest master glassmakers crafted a refillable bottle, simple and evocative, at once sensitive and statutory, subtle and emblematic. Sculptural and pure, the precise gesture of a gouge cuts an arch, a vocabulary typical of Roman architecture. The very design of the bottle, its brass details and the delicacy of its cap signed by the iconic FF recall the founders’ initial credo: master the material and offer it its purest, noblest expression.
“The fragrance collection tells the story of Fendi from another point of view. It expresses the essence of the Maison in a different way, by telling its story in a different language. Today, at Fendi, we can readily say that we have explored and used all the senses,” noted Silvia Venturini Fendi.
by Chidozie Obasi
Exclusively available in FENDI boutiques and at fendi.com from 20th June 2024