MAKING a splash at Villa Savoye for the new Loewe Perfumes campaign, brand ambassadors Jamie Dornan and Sophie Wilde bare all to showcase the new additions: Esencia and Agua Drop.
Named as the two hero fragrances by the in-house nose Nuria Cruelles, from the Loewe Botanical Rainbow line, the first is seen a more masculine scent and the latter as more feminine.
Jamie Dornan by David Sims
Though the brand tends to align their perfumes to be more unisex, later in the campaign there is a snapshot of the Loewe Un Paseo por Madrid Prado – a bottle that pays homage to the layers of vibrant culture of the brand’s founding city.
Specifically named after the museum, the perfume was created to embody the idea of escaping into nature, featuring hues of woody and ambery notes, splashes of chamomile and sage, and finishing with a hint of sweet lychee. Also adding a scent dedicated to the famed modernist Doré cinema, Loewe unveils a floral, aromatic fragrance titled Un Paseo por Madrid Doré.
Sophie Wilde by David Sims
Bringing the sultry sauve of Loewe to perfume campaigns, Wilde and Dornan are the perfect duo to spearhead these summer fragrances.
by Imogen Clark
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