News Archives - Ufo 3d

VACUUM CLEANER 3D VISUALIZATION FOR PRODUCT LAUNCH: CASE STUDY

Yan Kaduk — Fri, 31 May 2024 17:00:06 +0000

While the product is in the design phase, there is no better way to start advertising it than with photorealistic 3D rendering. GreatVacs, a renowned retailer of cleaning appliances, is well aware of this fact. The company’s founder Dustin Chaffin reached out to us for CGI services in March 2021. Since then, we’ve been collaborating on vacuum cleaner 3D visualization for various lines of his products.

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AR VS VR FOR ONLINE SHOPPING: DIFFERENCES AND BENEFITS FOR CUSTOMERS

Yan Kaduk — Thu, 30 Nov 2023 13:40:03 +0000

We live in an era where technological advancements are reshaping the way we interact with the world. And online shopping is no exception. Over the past few years, two technologies, augmented reality (AR) and virtual reality (VR), have emerged as game-changers in the ecommerce landscape.

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3D MODELING FOR PRODUCT LIFESTYLE IMAGES: 5 REASONS IT’S A MUST FOR YOUR MARKETING CAMPAIGN

ruslan — Thu, 03 Aug 2023 14:08:56 +0000

What holds the key to consumer engagement in the fiercely competitive world of product marketing? It’s visually stunning imagery. In this aspect, one groundbreaking tool that can make all the difference is 3D modeling for product lifestyle images. Let’s delve into five reasons why it is a must for your Internet product marketing campaign!

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TYPES OF PRODUCT ADVERTISING: A DIVE INTO ONLINE AND OFFLINE STRATEGIES

Katia — Tue, 18 Jul 2023 15:00:42 +0000

Navigating types of product advertising can seem challenging. It is especially so today, amidst the evolving market dynamics. The blend of traditional and digital methods provides marketers with diverse strategies. And each has its benefits and weaknesses.

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HOW TO PHOTOGRAPH TEXTURES FOR 3D VISUALIZATION: TIPS FROM CGI PROS

anastasiia — Wed, 27 Apr 2022 17:00:51 +0000

High-quality textures are crucial for achieving photorealism in product 3D visualization. To create them, 3D artists need photos of materials. But not every manufacturer knows how to photograph textures for 3D modeling and rendering to get the most life-like visuals. And that, in turn, can lead to delays in the process of making the CG visuals or even poor final results.

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3D PRODUCT RENDERING SERVICES: HOW THEY HELP PROMOTE PRODUCTS ON AMAZON

Kncffounder — Wed, 24 Nov 2021 17:00:14 +0000

Amazon is a godsend for all kinds of product brands as the platform allows access to
hundreds of millions of customers on a daily basis. The single Prime membership program boasts 200 million participants worldwide, and more and more people keep joining it. As for the revenue, between June 2019 and May 2020, US small and medium businesses made $160,000 on average on Amazon.

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VR 3D RENDERING FOR AN IMMERSIVE DISTILLERY EXPERIENCE: CASE STUDY

anastasiia — Wed, 18 Aug 2021 17:00:06 +0000

This distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience.

After the successful completion of the project, we wrote this case study to walk you through our process and show you what goes into producing those kinds of CGI.

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5 TYPES OF 3D RENDERING AND THEIR USE IN ONLINE PRODUCT MARKETING

anastasiia — Wed, 21 Apr 2021 17:00:02 +0000

As a result of the Covid-19 pandemic, people are now buying online more than ever. In 2020, about 62% of Americans reported going to physical stores less, while 52% reported shopping online more. Because of that, brands are looking for ways to win new customers by upping their digital marketing game. And since all the product companies are at it, the competition at the moment is absolutely insane. But smart business owners are still coming up with ways to beat their rivals. For instance, many are doing that by employing different types of 3D rendering in the creation of marketing visuals.

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WHITE BACKGROUND PRODUCT PHOTOGRAPHY: 5 REASONS TO ORDER IT AT A CGI STUDIO

anastasiia — Wed, 07 Oct 2020 17:00:32 +0000

Many product companies find it challenging to get high-quality white background product photography for their ecommerce listings, catalogs, and promo campaigns. There’s never enough time to prepare the visuals for new launches, and it’s always so expensive to shoot real items. At the same time, rolling out sub-par images can directly affect online sales in a negative way. Especially now, as ecommerce is constantly on the rise, with customers relying on pictures alone when making purchasing decisions.

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ECOMMERCE VIDEO MARKETING: 6 WAYS TO PROMOTE PRODUCTS SMARTLY WITH VIDEOS

anastasiia — Wed, 30 Sep 2020 17:00:51 +0000

Ecommerce video marketing has become integral to the product promotion process. Given current global developments, online shopping has become the optimum choice for most individuals. According to DigitalCommerce 360, as compared to July last year, online sales increased by 55% to $66.3 billion this time. Furthermore, as per CBC, purchases have nearly doubled at 99.3% during the period.

At the same time, higher conversion rates are associated with the use of videos in promotional activities. In fact, most customers prefer learning about new goods from this type of content. That is why manufacturers need to devote considerable time and money to make sure that their video marketing strategies are on par. And so, here are 6 ways in which one can make the most out of video marketing for ecommerce.

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