SWISS fashion brand INUIKII, known for its cozy winter footwear has announces its latest collaboration as it’s joined forces with Swedish outdoor brand KA-YO. Offering a limited edition KEBNEKAISE, the partnership combines KA-YO’s focus on outdoor performance with INUIKII’s signature warm designs.
INUIKII x KA-YO
An outdoor shoe with a platform sole, along with a robust Vibram outsole, orange accents, and functional details, the KEBNEKAISE combines the best of both brands, balancing of functionality and fashion.
On the collaborative line, Marc Nylander, CEO and founder of KA-YO says, “I had a clear vision in my mind to merge the worlds of INUIKII and KA-YO, but since product development within the footwear category is a very complex process – I was very uncertain whether this could be realised or not.”
INUIKII x KA-YO
He continues, “Working with the extremely talented design team at INUIKII over the past year, to make a vision become a pair of shoes, have been very inspiring from the start. On top of this beautiful design, KA-YO injects the energy and dynamics necessary to complete the story – and we are super happy with the final result.”
Taking its name from Sweden’s highest mountain, Kebnekaise, this shoe sets high standards for design and fabrications, thanks to its Vibram outsole for secure grip, while orange laces give a nod to climbing ropes, and the Primaloft insulation keeps feet warm from the inside out.
INUIKII x KA-YO
INUIKII x KA-YO
On functional footwear, Alessio Maag, Creative Director and Co-founder of INUIKII says, “The collaboration with KA-YO marks an important step for us in expanding into functional wear. Following the introduction of our Mountain line this winter, this limited edition is the perfect product to solidify this segment further. By combining the expertise of KA-YO and INUIKII, we’ve created something truly unique for outdoor lovers — a product unlike anything seen before.”
It was only right then, that the campaign was shot in Kiruna, near the Kebnekaise mountain, in collaboration with local outdoor enthusiast Agnes Maltesdotter.
by Felicity Cater
The limited edition KEBNEKAISE is available from today exclusively through INUIKII and KA-YO.