FOR FERRAGAMO’s Pre-Spring 2025 collection, the new soft Hug debuts alongside the classic models. This new version of the Hug bag features a single strap to be worn over the shoulder: unstructured and lightweight, the two dials create a natural movement, folding sinuously back on themselves.
The Hug has a shape inspired by the movement of a hug, an emotional gesture; it is the quintessence of Ferragamo’s heritage of creative craftsmanship.
Ferragamo Soft Hug Handbag
In his creative process, Maximilian Davis sees heritage in modernity, and sophisticated luxury in the versatility of the everyday object, expressed through the quality of the leathers, the shapes that fit together, and the details. It is a new and more relaxed way of wearing the Hug bag that suits a modern and a contemporary lifestyle.
Ferragamo Soft Hug Handbag
The inside of the Hug soft is a contrasting colour to the outside of the bag, folded and closed with a simple magnet. It is available in two sizes in black/red and burgundy/oxblood colour variations. A new icon takes shape through an authentic feeling of excellence and craftsmanship.
by Chidozie Obasi